How to better understand your customers [infographic]

happy customer

Keeping customers happy and excited about your products is probably one of the hardest things in business – as new trends in the industry emerge, it can be difficult knowing what your customers need and what. Listing to their views and opinions will not only help to improve sales and customer satisfaction but also provide for a closer relationship.

So how do you achieve this and what are the benefits for your business? One of the most effective options is the use of a loyalty scheme which is a great way of getting to know more about your customers and their shopping habits. According to the infographic below, 9 in 10 customers currently use loyalty cards and 50% of these would be more likely to purchase from a company if they provided one.

With a loyalty scheme you can keep your customers up to date with the latest offers and rewards but don’t go overboard as many customers don’t like being bombarded with emails and letters that are not relevant. For more tips and information, check out the neat infographic below: