For many companies, social media and email marketing activities are seen as two completely different things, both with different purposes. However, according to the infographic below, these two strategies can be integrated to help convert followers into buyers.
For example, when somebody subscribes to your newsletter they are telling you that they’re interested in your brand. Likewise, people who follow you on twitter should be considered as a potential audience for you newsletter.
Including social icons in your email newsletters and making your sign up page accessible from your social media channels will help to integrate both these strategies. You may also want to promote any social media competitions or campaigns within your newsletter.
To read the full list of tips for improving your online campaigns, check out the neat infographic below: