Despite being one of the oldest online marketing strategies, email marketing is still as effective as ever with more and more email users each year.
Email marketing has been proven to deliver not only the best online marketing results but is also the preferred method of contact for consumers. According to the infographic below, for every $1 spent, email marketing generates an average return of $44.25! And with 95% of internet users having at least one email account, it’s easy to see why!
Studies and research have also shown that email even outperforms social media for lead nurturing and conversion. It’s estimated that over 75% of all email users check their inbox at least once a day with customers looking to stay informed and read about exclusive deals.